Event marketing QR codes

Best tips for small business marketing events, flyers, QR code generators and beyond

Event marketing is a key strategy for small businesses to connect with customers, increase brand visibility, and drive conversions. But how do you ensure your audience takes action when they attend or hear about your event? The answer lies in the combination of QR codes with curated landing pages.

Pairing QR codes with custom, conversion-focused landing pages designed to capture your audience’s attention makes it easy for them to engage with your brand.

Whether you're hosting a pop-up shop, local fair, or product demo, adding a QR code to your event flyer ensures attendees can instantly access your event details, promotions, or even make purchases.

Don't link QR codes to your homepage

Linking a generated QR code that you create to your homepage creates a poor customer experience that lacks relevant and contextual information.

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Why Use QR Codes for Event Marketing?

  • Streamlined Engagement: A quick scan takes people directly to a landing page with RSVP options, event info, or special offers.
  • Measurable Impact: Track real-time engagement and understand which marketing tactics are working.
  • Cost-Effective and Modern: Replace printed materials with one dynamic QR code that can adapt as your event evolves.

Make your next small business event stand out with event QR codes—your simple solution for turning interest into action.

There are lots of QR code generators online, but feel free to use ours for free below!

Try Digiphy's Free QR Code Generator

Claim your free dynamic QR code and Storyline page.

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