Expo West 2024 has been a whirlwind of innovation and taste, an absolute carnival for the senses, especially for those keen on the latest trends in the natural food and product industry. For those who couldn't make it or perhaps missed out on some of the highlights, we bring you the fiery spark of new ideas and sensations that were felt at the expo floor. Here’s a closer glance at what's ready to take the food world by storm!

Let’s break down what's going to be important for 2024.

What's Trending on the Food Front?

Kelp...

The last couple of days at Expo West 2024 have been an enlightening expedition into what the future holds for food enthusiasts and conscientious consumers. There's a green wave coming, and it's powered by—wait for it—kelp! That's right, kelp is making a splash in a big way, from cactus chips to a variety of dishes where it's becoming the star ingredient. Why? Because it's sustainable and packed with nutrients.

Plane-based Foods; Protein is In

Then there's the continuing saga of plant-based foods; and this year, it’s all about alternative proteins that are healthier and tastier. Think beyond soy and wheat gluten—peas, mushrooms, and beans are being transformed in deliciously innovative ways.

Water?

Don't think water can be a trend? Think again! pH-balanced water is now vying for attention, emphasizing hydration with a healthy twist.

Energy and Protein Bars

And we're sure you've noticed, but the energy and protein bars are getting a major makeover, too — getting healthier and packed with flavor.

The World of Gut

In the galaxy of gutsy goods, probiotics and prebiotics are the shining constellations. They're everywhere, from kombucha to kefir, promising gut health and happiness.

Brain Juice

Lastly, who would have thought we'd be sipping on 'brain juice'? But, with brain health gaining traction, snacks and supplements designed to boost cognitive function were indeed plentiful.

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Standout Brands that Rocked the Floor

With so many exhibitors, it's hard not to play favorites. However, a few have stood out thanks to their unique offerings and dynamic booths.

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Matzah Chutney had a cheery setup complete with a cheese board and scrumptious chutney spreads that had everyone reaching for seconds. Their approach was a blend of traditional and modern, and absolutely noteworthy.

Then there was Goodles, turning heads with a mesmerizing wall of healthy macaroni and cheese options that charmed both kids and adults. Their clever conveyer belt sampler was an instant hit, delivering a fun experience alongside tasty treats.

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Good Good was not only sweet in their offerings but also in their presentation. A sweet product paired with a DJ booth? Now, that's a rhythm we can all dance to!

And of course, we must tip our hats to some delicious and refreshing honorable mentions like Jukebox soap, HuChocolates, Applegate, Abe’s Muffins, Pescavore, Daring, LaColombe, and Liquid Death, each bringing something unique to the tasting table.

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Experiences Were Unique

Every one of our favorite brands brought something unique to Expo West, both physical and digital. We were absolutely swept away by the creativity of some of these products.

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21 More Breakout Trends - Rapid Fire!

1. Emphasizing the Vital Role of Recovery and Quality Sleep
2. Opting for Balanced Nutrition: Low Sugar, High Protein, and Fiber-Rich Choices
3. Prioritizing Sustainability and Quality: Organic, Grass-Fed, Ethically Sourced, and Locally Produced Goods, Free from Glyphosate Residue
4. Harnessing the Versatility of Egg Products for Low-Carb, High-Protein Alternatives in Wraps, Snacks, and Beyond
5. Innovative Utilization of Chickpeas, Legumes, Lentils, and Beans in Place of Traditional Ingredients like Nuts or Flour
6. Ensuring Comprehensive Protein and Amino Acid Profiles through Ingredient Combination, Such as Almonds and Lentils
7. Tailoring Products Specifically to Women's Needs
8. Elevating Sauces and Condiments with Unique and Exciting Flavors and Combinations
9. Promoting Gut Health through Diversity and Balance
10. Supporting Muscle Health as a Core Benefit
11. Front-of-Package Ingredient Labels for Clear Transparency
12. Enhancing Clarity and Transparency with Improved Ingredient Labels Across Products
13. Committing to Longevity in Ingredient Sourcing and Brand Messaging
14. Highlighting High Iron Content for Nutritional Benefit
15. Crafting Chef-Developed Formulas for Bars, Ready-to-Eat Meals, and Dips/Spreads
16. Offering Allergen-Friendly Options, Especially Catering to the Top 8 Allergens in Nuts, Spreads, Snacks, and Breakfast Items
17. Exploring Probiotic Applications in Personal Care and Skincare Products
18. Championing Women-Owned and Founded Businesses
19. Pioneering Nut Innovation, Introducing Novel Nut Varieties with Enhanced Nutritional Profiles
20. Introducing Animal Protein Skins as Innovative Snack Options, Such as Chicken or Salmon Skin
21. Elevating Nutrient Density and Absorption with Fermented Bread, Nuts, Seeds, and Snacks

Enough?

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A Testimonial from one of our brands at Expo West

Nika Blake, Head of Partnerships at Loops Beauty, says:

"We absolutely loved how our Digiphy pages performed. We are adding Digiphy to all of our face masks."

Such feedback underscores the efficacy and versatility of Digiphy in creating meaningful, measurable interactions between brands and their audiences.

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Transform Your Products Today

See how Digiphy can revolutionize your creative, digital strategies. Visit Digiphy's website or book a demo with our team.

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