Many Etsy sellers include business cards or inserts with each purchase. Yet, most aren't digitally enabled— a lost opportunity to connect with customers easily. The insert is usually a simple and kind "thank you" message with the shop and owner's name. It does not bring the customer back to your Etsy store to make new purchases or give you a way to engage customers directly. If sellers include a web address, customers must type it out. Instead, add a QR to every card, making it easy for customers to access an Etsy seller's shop or content on their mobile device.