To track QR code traffic in Google Analytics, create a unique URL with UTM parameters using the URL Builder tool. Generate the QR code containing this URL and deploy it in your marketing materials. Once users scan the QR code, Google Analytics will track the traffic under the specified campaign. Navigate to Google Analytics to view the performance of the QR code traffic in the "Acquisition" section, specifically under "Source/Medium." Analyze user behavior and conversions to optimize your QR code campaigns effectively.
Alternatively you can add Google Tag Manager to your Digiphy account, or just use Digiphy's out of the box analytics dashboard.
